Sherwin-Williams 2024 Color of the Year!

Colorful History of “Color of the Year”

Did you know the “Color of the Year” trend didn’t start as a grand design revolution? It was more like a happy accident at a paint mixer’s convention, where someone probably said, “Hey, this shade looks neat!” Fast forward, and now we have a full-blown annual event that designers, artists, and even your next-door neighbor who thinks beige is too bold, eagerly anticipate.

The idea caught on quickly. It was like suddenly, colors needed an Oscars night of their own. And why not? Colors bring life to everything – from the shirt you hesitated to buy last week to the walls that witness your daily kitchen dance-offs.


Speaking of impacts, let’s take a quick trip down the memory lane of hues. Remember 2018’s Ultra Violet? It didn’t just turn heads; it spun them right around! Offices got a little more creative, homes a little more daring. Then came 2020’s Classic Blue – a calm anchor in the stormy seas of… well, 2020.

Each Color of the Year isn’t just a trendsetter; it’s a mood, an attitude, a slice of the zeitgeist served on a chromatic platter. These colors have painted stories across various industries, from fashion runways where models strut in the latest shades, to tech gadgets that suddenly look cooler in the color of the moment.

Interactive Element

But enough of my color commentary! Let’s hear from you. Quick Quiz: What was your favorite past Color of the Year? Was it the fiery warmth of Living Coral in 2019? Or maybe you’re a fan of the earthy tranquility of Greenery from 2017? Drop your colorful confessions in the comments!


Meet the Star – The 2024 Paint Color of the Year



Drumroll, please! Introducing the star of 2024 from Sherwin-Williams: UPWARD SW 6239. This isn’t just a color; it’s a mood, a mindset, a high-five to the sky. Imagine the softest whisper of a breeze, the serene expanse of a clear sky, the gentlest nudge towards optimism – that’s Upward for you.

First Impressions

“Upward is like that friend who always knows what to say to lift your spirits,” says a fictional color expert, probably wearing a hat that’s as eccentric as their personality. “It’s not just a color. It’s the embodiment of hope, a subtle reminder to look beyond the horizon.”

Visual Comparison

If Upward had a taste, it would be that first sip of morning coffee on a lazy Sunday. If it were a sound, it would be the soft strumming of a ukulele in a quiet room. It’s the kind of color that makes you want to open a window just to let a little more of the day in.


Behind the Palette – The Psychology of Color


Basics of Color Psychology

Colors are like silent storytellers; they have the power to influence our mood without saying a word. For instance, red can rev up your energy levels, while blue can be the human equivalent of a “Do Not Disturb” sign for your brain.

Specific Analysis

Upward, with its calming blue hue, acts like a visual lullaby. It’s the color equivalent of a reassuring pat on the back, encouraging relaxation and contemplation. In a world where the pace is often set to ‘rush hour’, Upward invites us to slow down, breathe, and… well, look upward.

Real-Life Application

Incorporating Upward into your life could be as simple as a new phone case or as bold as a feature wall in your living room. Imagine curling up in an Upward-colored armchair with a good book, the color reminding you to take it easy for a while.


The Color in Culture – Reflecting Current Times


Cultural Significance

In a time where every headline feels like a heavyweight, Upward is a visual sigh of relief. It reflects a collective yearning for peace, stability, and the promise of brighter days. It’s not just a color; it’s a cultural pulse, a barometer of the current mood, hinting at a collective desire for calm and clarity.

Past vs. Present

Compared to the more vibrant and energetic Colors of the Year from the past, Upward marks a shift towards introspection and tranquility. It’s a nod to the growing awareness around mental well-being and the need for spaces that nurture calmness.


Bringing the Color to Life – Practical Applications


Interior Design

Thinking of introducing Upward into your home? It pairs beautifully with natural elements like wood and stone, bringing a breath of fresh air to any space. It’s perfect for bedrooms where calm is key or bathrooms that feel like a personal spa.

Fashion and Art

On the fashion front, Upward accessories can add a touch of serenity to your outfit. In art, this color can be the star of a peaceful landscape or a subtle background, setting a soothing tone for the entire piece.

Do-It-Yourself Tips

Ever tried painting a room on your own? If you go with Upward, remember: it’s a forgiving color. Unlike that one time you tried “Sunset Orange” and your living room ended up looking like a tangerine nightmare.


The World Painted in Upward


Global Influence

From Parisian boutiques to Tokyo’s tech shops, Upward is making waves. It’s not just a hit in homes; it’s a trendsetter in public spaces, offering a visual oasis in our busy world.

Future Predictions

As we look to the future, Upward might just be the trailblazer for more serene, reflective colors. Maybe next year, we’ll see “Meditative Mauve” or “Tranquil Teal”. Who knows? The sky’s the limit!



We’ve journeyed through the origins, impact, and applications of Upward, Sherwin-Williams’ Color of the Year 2024. It’s more than just a color; it’s a feeling, a perspective, a step towards a calmer, more contemplative world.

So why not invite a little Upward into your life? Paint a wall, wear a scarf, or just enjoy spotting it in the world around you. And who knows, maybe it’ll inspire you to look up and find your own slice of serenity.

As we eagerly await next year’s color revelation, let’s enjoy our time with Upward. Just remember, if you decide to paint your entire house in it, maybe warn your neighbors – you wouldn’t want them thinking they’ve wandered into the sky!

Keep an eye out for our sidebar trivia and infographics about Upward, and don’t forget to share your Upward experiences with us. Whether it’s a stylish outfit, a chic room makeover, or even an Upward-inspired cake, we’d love to see it!

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